year, Aller Petfood has undergone reorganization preparing the
company for the future business development and growth. To mark the changes and
the new path, Aller Petfood has introduced a new logo and a new website, www.aller-petfood.com.
Petfood is planning on reaching out to a broad geographical area. The plant in Denmark facilitates Europe
but also countries beyond the European borders. Russia
and the CIS countries are facilitated from the two plants in Russia. Since January 2014, Aller Petfood has also been able to supply customers in the Middle East and North African countries
from its new production facility in Turkey.
Aller Petfood Group (APG) started centralizing some of the vital functions
within the company, ensuring that information and development in the
organization is channeled to each single unit of the business. This includes
nutritional knowledge and product development as well as finance and marketing, according to the company.
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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