Asia-Pacific contains many emerging markets- such as China,
India and Thailand. These markets are characterized by
relatively low levels of disposable income and a still
developing distribution infrastructure. So, the highly
developed Japanese market dominates regional sales. However,
the region's developing markets are catching up.
Japanese dominance waning
Despite the continued dominance of the Japanese market, its
share of petfood and pet care value sales has been in steady
decline in recent years. In 2006, Japan accounted for nearly
70% of regional petfood and pet care sales by retail value.
However, in 2002 the country accounted for a more significant
75% of regional value sales. Likewise, 2006 retail value sales
in Japan increased by only 2.6% from 2005, compared to regional
sales growth of 4.3%.
Important developing markets like China, India, Thailand and
Vietnam all saw retail value sales of petfood and pet care
products increase in excess of 10% in 2006 according to the
latest Euromonitor International findings. Of these, Thailand
and India both counted among the 10 fastest growing markets
globally between 2005 and 2006.
The dynamic Chinese market
At more than US$735 million in sales for 2006, China
remained the region's second largest market mainly because of
the size of its population. However, the market has also shown
strong growth - increasing at an average rate of nearly 13%
since 2002 - as urbanization has increased consumer purchasing
power, transformed lifestyle and boosted the development of
distribution infrastructures. Consequently, China saw an
increasing consumer shift from feeding pets table scraps to
purchasing prepared petfood. Similar developments have also
driven strong growth in markets like India, Vietnam and
Nevertheless, it must be stressed that sales of items such
as prepared dog and cat food remain very uneven across these
markets with the highest concentration in major cities. But,
this is changing. In China, for example, pet superstores like
Cool Baby are expanding from Shanghai and Beijing to
second-tier cities like Nanjing and Yantai. This will offer pet
owners in such cities better access to a wider variety of
Factors such as this should support continued retail sales
growth for the developing markets of Asia. Petfood and pet care
value sales in the region are expected to grow 5% each year
between 2007 and 2012.
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