Launch strategy for your new petfood product
Skimming the market is one way to launch your new petfood product, says Marcel Blok, owner of Change Stranamics. He spoke on structured product development during Petfood Forum Asia 2014 in Bangkok on...
Petfood ingredients: grain-free versus carbohydrat...
Some petfood manufacturers are meeting consumers' demands for grain-free petfoods by replacing the grains with other forms of starch or carbohydrates, said Anton Beynen, PhD, of Vobra Special Petfoods...
Which petfood ingredients have a low glycemic inde...
During Petfood Forum Asia 2014 in Bangkok, Anton Beynen, PhD, head of R&D for Vobra Special Petfoods, presented research showing that corn actually has a lower glycemic index than other petfood ingred...
How do you reach pet consumers through social medi...
Andrea Fischetti of RealPaws Productions points out the differences between Facebook, Twitter and LinkedIn and what social media channels are the most appropriate for the sort of pet parent you are tr...
Repackaging and rebranding Blackwood Pet Foods a s...
Stefan Hartung of Ideas that Kick, and Matt Golladay, VP of Ohio Pet Foods, together successfully took a 20-year old petfood to the next level with new packaging, a direct message and responding to co...
What motivates pet parents' purchasing decisions?
Petfood Workshop 2014 keynote speakers, James Fraser and Matthew Diamond are experts in purchase design and how petfood producers can be more effective when marketing to consumers.
Petfood formulation: how to maximize protein, minimize cost
Using re-work in petfood processing to save money, ensure safety
Petfood labels: understanding ingredient weights to set the ingredient order
Petfood extrusion processing: how to control the dry feed rate
How to know if functional petfood ingredients will work
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