• The Tangled Web
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    Melody McKinnon explores the mindset of today's web savvy pet parents to improve consumer relations and develop effective marketing strategies.

    Where were you when your petfood brand was recalled?

    May 11, 2012 By Melody McKinnon

    The news of recent recalls by Diamond Pet Foods and brands manufactured by them has been plastered all over the Internet. They're the topic of online discussion in forums, social networks and blogs across North America. ..Read more

    Pet parent pilgrimage to Pinterest

    Mar 21, 2012 By Melody McKinnon

    Any marketer who has been awake this year has heard about Pinterest and its amazingly rapid climb up the social media ladder. In fact, it climbed so quickly our website started receiving traffic from it before I had a Pinterest account of my own. ..Read more

    Social network membership numbers for the top 14

    Feb 27, 2012 By Melody McKinnon

    Keeping our finger on the social media pulse can be an overwhelming, but necessary, task. Here The Realtime Report gathers social network member information for us from a variety of sources and presents a snapshot of user numbers for each network. ..Read more

    Hiring a petfood blogger and online community manager

    Jan 26, 2012 By Melody McKinnon

    Combine a writer, marketer, public relations manager, business manager, communications specialist, strategist, researcher, techie, customer support representative, graphics designer, host(ess), entertainer, petfood expert, advocate and social media guru ... and what do you get? A community manager fit for the petfood industry! ..Read more

    Twitter rolls out conceptual redesign

    Dec 8, 2011 By Melody McKinnon

    Twitter has announced that it will be rolling out a new, faster design with a few enhanced features and expansions. The design should be available to all users within the next few weeks. ..Read more

    Google+ launches business pages

    Nov 10, 2011 By Melody McKinnon

    Social-savvy businesses and their customers have been anxiously awaiting the addition of business pages on Google's new social network, Google+. The network was opened to the public back in June, but only allowed personal pages. Google+ finally launched business pages this week. ..Read more

    Buzzing: 4 Social Media Business Magazines Launched

    Oct 18, 2011 By Melody McKinnon

    Keeping a finger on the pulse of social media is a must, so it's little wonder that there's such a buzz around the launch of four social media magazines. ..Read more

    Recent New York ruling alerts employers about social media policy

    Oct 6, 2011 By Melody McKinnon

    Rules & guidelines -- the workplace is full of them. Maybe that's why the majority of employers have taken so long to develop a social media policy. Perhaps they don't feel threatened by it, or aren't familiar with it at all. ..Read more

    Learn from the top petfood blogs

    Sep 16, 2011 By Melody McKinnon

    To write a good blog, you have to read good blogs. The purpose of this ranking isn't to list the most popular pet food blogs, it's to provide a list of pet food brand blogs we can learn from.  ..Read more

    Environmentally friendly petfood - who's green and who's not?

    Aug 31, 2011 By Melody McKinnon

    Greenopia recently updated their Pet Food Guide. Companies are ranked by Reporting, Quality, Animal Testing, Eco-friendly Packaging, Supply Chain, and Green Building Design. ..Read more


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