Betagro Group adds new petfood brands

Betagro Group of Thailand aims to increase its share of the local petfood market in 2009 by launching new commercial feed for dogs, pet fish and fighting cocks under brands Okane, Primo and Rambo, respectively.

Betagro Group  of Thailand aims to increase its share of the local petfood market in 2009 by launching new commercial feed for dogs, pet fish and fighting cocks under brands Okane, Primo and Rambo, respectively. 

Betagro, one of the country's leading integrated agro-industry businesses, plans a series of investments in feed and livestock in Cambodia and Laos to cash in on the improving economies of these neighboring countries.

These are the first foreign investments for the 41-year-old agro-industry group whose overall sales revenue is expected to reach 45 billion baht by end of 2008, according to a news release. Of the total, feed - a primary business of the group - will contribute 11 billion baht, a 10% increase over last year.

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