Premium petfood company Blue Buffalo has hired banks for an initial public offering that could come later in 2014, according to sources.
The company has selected JPMorgan Chase & Co., Morgan Stanley and Citigroup Inc. to lead the IPO. Blue Buffalo is looking to go public amid positive industry trends like rising pet ownership and an increase in spending among pet owners for their animals.
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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