The Blue Buffalo Company Ltd. officially filed a lawsuit against Nestlé Purina PetCare Company on May 14, 2014. The lawsuit, in response to a lawsuit filed by Purina against Blue Buffalo, claims defamation, unfair competition, false advertising and violations of trade
More specifically, the complaint states that Purina has blanketed the media
with blatantly false ads about Blue Buffalo’s ingredients and malicious attacks
on Blue Buffalo’s integrity. Blue Buffalo seeks injunctive relief, corrective advertising and
damages "occasioned by defendants’ false and deceptive advertising campaign," according to the company.
"In our lawsuit we demand that Nestle Purina be held accountable for their actions, and that they stop their carefully orchestrated PR campaign designed to erode the trust that pet parents place in our BLUE brand," said Blue Buffalo Founder and Chairman Bill Bishop. "Product quality has always been at the center of everything we do at Blue Buffalo, so we are not about to let Nestle Purina make derogatory and unsubstantiated claims about our company, our people and our products."
The company said that while the matter is now in the courts, Blue Buffalo intends to continue defending its integrity and product quality. "[Litigation] is not the way Blue Buffalo likes to do business, said Bishop. "We’d much prefer an environment of transparency in which pet parents know the ingredients of every petfood, and decide for themselves which one they want to feed their dog or cat."
lawsuit was filed in US District Court for the Eastern District of Missouri
in St. Louis under the case caption Blue Buffalo Company, Ltd. v.
Nestle Purina Pet Care Company, and John Does 1 – 10.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
What is this quiet, unassuming ingredient, and should it be there?
The question is whether they provide additional benefit to the dog or cat
It's an "Intel inside" type of molecule -- but also a problem child
During its meeting in "sunny" California, AAFCO also considered calorie statements, a wheat gluten definition and other issues
Association committed to protecting South African pet owners from 'rogue petfood manufacturers'
At its annual meeting, AAFCO addressed ingredient definitions, petfood safety matters and certified organic petfoods
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.