Crocx Inc., a French-Canadian company that produces 100% natural, 70% organic treats for dogs and horses, is aiming to collect CAD$4500 by June 1, 2014, for its Kickstarter campaign.
Funding will go
toward hiring a full-time employee, improving organization, expanding output
with the use of new, efficient equipment, acquiring food certifications and
adding air conditioning to the production facility. With enough help, the
horse and dog treats will also be made available to people in other countries,
including the US, according to Crocx.
Pledge levels have
been created to help generate donations. Levels extend from a CAD$5 donation which
gets a big thank you, to the CAD$2500 pledge, which not only gets
the thank you, but a Crocx sticker, poster, basket of Crocx cookies, two 500g
cookie bags each month for a year, three 3kg buckets of cookies for the shelter
of the donor’s choice, plus future products not yet launched.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
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