Owner of petfood brand Halo, Purely for Pets, Ellen DeGeneres, and her wife, Portia de Rossi, are creating a range of vegan petfood, according to a report.
The Chicago Sun Times reported that, in addition to opening a vegan restaurant in Los Angeles, California, USA, "the couple are also developing a line of vegan petfoods - after discovering a void in the market for people looking to feed their dogs and cats vegan vittles."
The couple follows a vegan diet, meaning followers of their diet consume no animal products at all, including butter, eggs or milk.
It is unknown when the petfood range will be available, or if the line will include treats for other animals as well.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The intent was to educate regulators and industry about the Model Pet Food Regulations
It's an "Intel inside" type of molecule -- but also a problem child
It's the finishing touch that can meet both owner and pet needs.
The question is whether they provide additional benefit to the dog or cat
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