Crown Media Family Networks' Hallmark Channel is partnering with PetSmart Charities and the American Humane Association in the recently launched "Hallmark Channel’s Pet Project" campaign. "Hallmark Channel’s Pet Project" campaign is designed to celebrate the joy pets bring to people's lives, as well as to promote awareness of the epidemic of pet homelessness and encourage pet adoption.
The campaign will include public service announcements, programming elements, social media engagement, and a website featuring videos, photos, pet-care tips, pet-finder resources and more. It will also include pet-themed programming consisting of pet segments on Hallmark's original daytime lifestyle shows, original movies like Puppy Love, and TV specials like the 2nd annual American Humane Association Hero Dog Awards.
“Pets bring so much joy and enrichment to our lives and ‘Hallmark Channel’s Pet Project’ is designed to honor this incredible human-animal bond,” said Bill Abbott, president and CEO, Crown Media Family Networks. “We also hope the campaign will educate and mobilize our audience around the issue of pet homelessness and help find homes for some of the thousands of wonderful animals waiting to bring their gifts and unconditional love to a family of their own.”
The intent was to educate regulators and industry about the Model Pet Food Regulations
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Public meetings invited comments and provided updates
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