Iams petfood brand is getting ready to begin its Home 4 the Holidays campaign to fight pet homelessness and feed orphaned animals, which will run from October 1 through January 2, 2013.
As part of this year's Home 4 the Holidays campaign, people will be able to visit the Iams Facebook page to participate in the Digital Dish Drive to help donate meals to dogs and cats by liking or commenting on posts during the campaign. The campaign's Friends 4 Life program will allow consumers to sign up and designate which shelters they think should receive petfood from Iams. Additionally, the Bags 4 Bowls program will donate a meal to an orphaned per for each bag of Iams petfood sold.
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Public meetings invited comments and provided updates
The mid-year meeting addressed several regulatory matters affecting petfoods
The intent was to educate regulators and industry about the Model Pet Food Regulations
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