Dog owners continue to buy premium petfood in spite of the current economic climate, according to a survey conducted by online pet supplies store GJW Titmuss. The survey results indicate that 74% of dog owners purchase top-quality, premium petfood products. Twenty-eight percent of owners buy specialty food for their dogs due to skin problems, weight issues, sensitive stomachs or old age.
The questionnaire indicated that "quality" over "cost" is the most important factor when choosing suitable dog food-61% chose quality while 9% chose cost and 7% chose brand. Other key findings:
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
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