Aug 31, 2011
By Melody McKinnon
Whether or not you place much importance on ranking websites, you can be sure pet parents do. It's always wise to be aware of what is said about your brand and environmental ranking is no exception. A clear benefit of reviewing these rankings is the wealth of product development ideas gained from what is of apparent importance to our customers.
Greenopia recently updated their Pet Food Guide. Companies are ranked by Reporting, Quality, Animal Testing, Eco-friendly Packaging, Supply Chain, and Green Building Design.
The information was obtained from various sources, according to Greenopia. "We tracked down as much information as we could for some of the biggest petfood brands in the U.S. Data was collected from the manufacturers themselves when possible (petfood has subpar environmental reporting), but also from credible third party sites such as the FDA, USDA, and PETA. We also consulted The Pet Food List who obtained their information directly from the manufacturers themselves about recalls and to verify some sourcing data."
The greenest petfoods, receiving a full four out of four 'leaves', are:
The worst rankings (no leaves) are:
I found it a little difficult to understand how four-leaf rankings were handed out, as none of the companies who earned it met all of the judgment criteria. There may be a more complicated formula involved.
Some methods of producing environmentally friendly petfood will also improve your product. While some may cost more, others will cost less, and ideally one will balance out the other. The increase in sales to environmentally conscious consumers should be pure profit.
Some environmentally-friendly practices include:
In case you missed it, Petfood Industry Magazine published an article about reducing your corporate footprint. You can also download a Powerpoint presentation, 'Sustainability of petfood and the carbon footprint', by Jacques Wijnoogst.
It ain't easy being green but in this environmentally aware market, it ain't pretty if you're not.
Sign In to add a comment
View All Posts >>
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.