VICTAM & GRAPAS International, to be held June 9–11, 2015, in Cologne, Germany, has
become the largest dedicated animal feed, biomass and grain processing event in
the world, according to show organizers. The last show saw more than 8,000 individual industry executives came through the doors, and in all there were visitors from 118 countries.
The 2015 anniversary
event was launched in April 2014, and already more than 100 exhibitors have
confirmed their stand reservation. This represents over 55% of the total exhibition
space of the 2011 edition, say organizers, with the exhibitors so far coming from 17 different
For further information on the exhibition and/or the conferences, please go to www.victam.com.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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