Reports estimate the value of Poland's petfood market for cat and dog food products surpassed PLN1 billion (US$3.15 billion) in 2011, an increase of 7% year-on-year, which has one petfood manufacturer looking to capture a largest market share.
Currently, petfood manufacturers Mars and Nestle are the largest in the Polish market.
But, Polish food company Mispol may be looking to invest, according to president Petras Jasinskas, who expects Poland's petfood market will grow by an additional 10% in 2012. The company has not yet disclosed the amount it plans to invest.
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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