Investment firm Frontenac Co. has entered the petfood market, completing a majority recapitalization with all-natural pet treat producer Cloud Star Corp.
Cloud Star got its start in 1999 by creating dog treats made without artificial colors, flavors or preservatives. The company has since expanded into a variety of all natural, wholesome and minimally processed treats as well as grooming items. "We're excited to be in the pet industry and partner with a brand like Cloud Star whose treats embody the all-natural, functional and healthy movement that we love to support," said Walter Florence, managing partner at Frontenac.
Florence said he sees the company growing by getting into more stores, adding new product lines and possibly acquiring other like-minded brands.
Why these companies lead the global petfood industry in
sales, growth and innovation
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.