Ellen DeGeneres’ petfood brand Halo, Freekibble.com and retailer Pet Supplies Plus recently donated 40,000 pounds of petfood to charities through its Holiday Kibble Drop. The Holiday Kibble Drop, a 14-stop tour across the US, donated 500,000 meals to animal shelters and rescues.
The 40,000 pounds of petfood was provided to eight shelters in the Michigan, USA, area, including: Michigan Humane Society, Michigan Animal Adoption Network, Animal Rescue Fund, Homeward Bound Rescue League, Last Chance Rescue, Hopeful Heart Rescue and Guardian for Animals.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Why these companies lead the global petfood industry in
sales, growth and innovation
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
It gives more direct control to CVM in establishing and maintaining ingredient definitions
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