Ellen DeGeneres’ petfood brand Halo, Freekibble.com and retailer Pet Supplies Plus recently donated 40,000 pounds of petfood to charities through its Holiday Kibble Drop. The Holiday Kibble Drop, a 14-stop tour across the US, donated 500,000 meals to animal shelters and rescues.
The 40,000 pounds of petfood was provided to eight shelters in the Michigan, USA, area, including: Michigan Humane Society, Michigan Animal Adoption Network, Animal Rescue Fund, Homeward Bound Rescue League, Last Chance Rescue, Hopeful Heart Rescue and Guardian for Animals.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The intent was to educate regulators and industry about the Model Pet Food Regulations
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