California-based Yappy Hour Vineyard's nonalcoholic meat gravy for pets, sold in wine bottles and keeping to a wine theme with names like "Bark-deaux" and "Char-dog-nay," highlight the latest trend in pet pampering.
Adult-themed beverages for animals have been a growing trend in the pet product industry, according to reports. Bowser Beer, for example, launched in 2008; a microbrewery in Vancouver, B.C., Canada, sells "beer" for dogs; and a Japanese sake company sells a variety of nonalcoholic spirits for pets.
The co-owners of Yappy Hour Vineyards got the idea for the product while working on gift baskets for dogs, noticing that there were a lot of dog-themed wine products (glasses, cocktail napkins), but no actual "wine." They began testing various options and came up with a (alcohol-free) chicken broth-based drink that they say tastes like a chicken gravy that you'd put over mashed potatoes or rice.
The drink is made in a Food and Drug Administration-approved facility in Florida and retails for US$19.99.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
See the full results of the survey sent to the Petfood Industry audience on sustainability.
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