Four months before the start of the event, Interzoo 2014 has already attracted a significant response from exhibitors, according to organizers: some 1,350 companies have booked their stand at the world's leading exhibition for pet supplies.
Exhibitors and visitors can obtain information about the products, program and services at Interzoo from the updated website www.interzoo.com. "Interzoo 2014 will also be the biggest marketplace for the international pet industry," said Hans-Jochen Büngener, chairman of the Interzoo Exhibition Committee. "About 80% of the exhibitors registered so far are from abroad and about 20% are first-time exhibitors."
Ten halls are already booked up, but a limited number of stand spaces are still available in hall 3 and in the new hall 3A, say organizers. The registrations for larger spaces from companies in Europe are mainly from Spain, France, Belgium, Great Britain and Italy. The exhibition also has more exhibitors to show from overseas, particularly from the USA and Asia. Many countries will again present their products in large pavilions, including Brazil, China, Great Britain, Hong Kong, Canada, Singapore, Sri Lanka, Taiwan and the USA.
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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