Istanbul-based wholesale company DBM announced that it is taking over the exclusive distribution of two P&G Pet Care brands in Turkey. As of November 1, DMB will distribute the Eukanuba and Iams petfood brands.
"We will be much more powerful with Eukanuba and Iams in giving a totally new breath and new targets to the Turkish pet market with our consumer-based projects," said DBM managing director, Mujde Coskun.
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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