Istanbul-based wholesale company DBM announced that it is taking over the exclusive distribution of two P&G Pet Care brands in Turkey. As of November 1, DMB will distribute the Eukanuba and Iams petfood brands.
"We will be much more powerful with Eukanuba and Iams in giving a totally new breath and new targets to the Turkish pet market with our consumer-based projects," said DBM managing director, Mujde Coskun.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
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