Dec 18, 2013
By Debbie Phillips-Donaldson
I don't really have a crystal ball (and I probably wouldn't trust it if I had one). Nor can I claim to predict, with full confidence, what will happen in the global petfood industry next year. But I can make a fairly informed speculation about the issues and events that may affect petfood in 2014. In no particular order of conviction or chronology:
Food Safety Modernization Act
This law, also known as FSMA, and specifically the proposed preventive control rule for animal feed (including petfood), will continue to have a significant impact:
Petfood competitive landscape
The latest financial news from Procter & Gamble, parent company of Iams, Eukanaba and Natura petfood brands, heightens expectations and speculation that the global petfood market will continue to see a flurry of mergers and acquisition (M&A) activity, just as it has for the past few years. Questions include:
Trends, we've got trends
Finally, no look into the future would be complete without prognosticating on trends. Plenty of other people have already done that, including:
But here's a new twist: in the December issue of Pet Product News International, David Lummis of Packaged Facts speculates that perhaps the next big thing in petfood is "biologically appropriate." This harks back to a term and acronym that was widely used several years ago, BARF (biologically appropriate raw food), when the raw food segment was just getting started.
Now, however, several Canadian petfood companies are using the term as a marketing tactic to promote products with characteristics such as high meat, no to low grains, low carbohydrate/low-glycemic and the like, Lummis says. The concept seems to build on the one of feeding dogs and cats "as nature intended" or "as they would eat in the wild" or other marketing ploys we've all come to recognize. What do you think, will biologically appropriate become a trend that soon spreads around the petfood world?
Sign In to add a comment
View All Posts >>
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.