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      Online exclusive: Marketing with emotional significance

      Want to learn more about marketing petfoods and treats in our adaptive and forward-thinking market?

      Robert Wheatley Release Date: Comments(0)

      Check out Robert Wheatley’s presentation on marketing with emotional significance. "Marketing with Emotional Firepower: How to Build Brand Preference and Sales" was originally presented at Petfood Forum 2010.

      1011PETmarketing2

      The goal is to fight rampant “sameness” among competing brands by pushing the envelope on brand uniqueness.

       

      Updated: Dec 06, 2010 This article appeared in Petfood Industry, November 2010. ©Copyright 2012, All Rights Reserved.


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