Petfood maker Mars Poland will invest more than 250 million zł (US$80 million) in the expansion of its animal feed factory in Kożuszki Parcel, Poland. The decision to expand the animal feed mill was made to meet growing demand for prepared animal feeds in Poland and abroad.
"We still see great potential for both short-and long-term growth in this market, which will make it becomes one of the largest FMCG categories in Poland," said general director of Mars Poland Petcare, Aku Vikström.
Mars Poland sells petfood in Poland and Europe in a number of brands including Pedigree, Whiskas, Kitecat and Cesar. The money invested in the animal feed mill expansion will also be partly used to establish a new chocolate factory in Janaszówek, Poland.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Why these companies lead the global petfood industry in
sales, growth and innovation
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Public meetings invited comments and provided updates
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.