Petfood maker Mars Poland will invest more than 250 million zł (US$80 million) in the expansion of its animal feed factory in Kożuszki Parcel, Poland. The decision to expand the animal feed mill was made to meet growing demand for prepared animal feeds in Poland and abroad.
"We still see great potential for both short-and long-term growth in this market, which will make it becomes one of the largest FMCG categories in Poland," said general director of Mars Poland Petcare, Aku Vikström.
Mars Poland sells petfood in Poland and Europe in a number of brands including Pedigree, Whiskas, Kitecat and Cesar. The money invested in the animal feed mill expansion will also be partly used to establish a new chocolate factory in Janaszówek, Poland.
Why these companies lead the global petfood industry in
sales, growth and innovation
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Public meetings invited comments and provided updates
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The mid-year meeting addressed several regulatory matters affecting petfoods
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.