
Ken Wilks, president of D.N.A. Pet Food Inc., tells us what makes the company's formulations so unique, economical and healthy.

Don Bamber, owner of Super Dog Treats, explains how his daughter, Shirley, started the company as part of a program of the Alberta, Canada, government. The leading ingredient in the treats is elk antler, intended to alleviate osteoarthritis in dogs.

Michelle, marketing director for Lincoln Bark, tells us about the company's Sweet Little Butterpups and their all new soft treat, Treat Smarts that use the antioxidant-rich chia seed.

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Rob Cadenhead, VP of sales and marketing for Performance Pet Products, describes his company's new line of foods, which includes some grain-free and organic products. During SuperZoo 2011, Spring Naturals hit the market with a full 64 SKUs.