St. Louis-based independent natural petfood company Nature's
Variety and Agrolimen have entered into a joint venture, with Agrolimen making an investment in the company. Nature's Variety will
continue to operate as an independent company through a joint venture between
its current shareholders, including Catterton, a consumer-focused
private equity firm, and Agrolimen.
"Our purpose as a company is to empower people to transform the lives of pets," said Reed Howlett, CEO of Nature's Variety. "We've built a team of passionate pet champions who believe in this purpose and bring it to life through not only our nutritious foods, but also by volunteering for and aiding rescue groups in their communities.
Agrolimen, we've found a well-aligned partner who will enable us to further
accelerate our growth through marketing and innovation investments," said Howlett. "We are confident that Agrolimen will help expand our role
as the leader of the raw petfood category and support our commitment to pet
parents in an even greater way moving forward."
With this joint venture, Agrolimen is moving forward within its strategic plan of international growth of its core businesses, according to the company. "We believe we have found the ideal partner in Nature's Variety," said Joan Cornudella, CEO of Agrolimen. "The company has a unique value proposition and position in the market, the team has a proven track record in partnering with pet specialty retailers and distributors to bring innovative products to market, and a clear vision to drive continued growth."
Variety will continue to be headquartered in St. Louis with operations in
Lincoln, Nebraska, and will keep operating as an independent company. Nature's
Variety produces natural petfood through two brands—Instinct, a raw petfood line, and Prairie, a balanced holistic line of food.
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.