Purina PetCare is focusing attention on cat health, specifically obesity, with
a new pledge effort.
The Association for Pet Obesity Prevention estimates that 58% of owned cats in the US, or 50 million cats, are overweight, and less than 12% of cat owners are aware that their cats have a weight problem. Nestlé Purina is striving to get 100,000 cat owners to sign a pledge before May 2 promising to assess their cat's weight to determine if their cat is heavier than advised by vets. If 100,000 pledges are lodged, Nestlé Purina will donate US$50,000 to the Association for Pet Obesity Prevention.
The pledge is available on the company's website, www.catchow.com/whyweight. Those who sign the pledge will receive a free sample of Purina Cat Chow Healthy Weight, a low-calorie weight management cat food.
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
What is this quiet, unassuming ingredient, and should it be there?
With the availability of quality ingredients declining, perhaps we need to explore this category
The question is whether they provide additional benefit to the dog or cat
It's the finishing touch that can meet both owner and pet needs.
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