Recent Issues I Newsletters I Petfood Forum I Subscribe to Magazine
  Sign In I  Sign Up
PetfoodIndustry.com

  • HOME
  • MARKET INFORMATION
  • NUTRITION
  • SAFETY
  • PRODUCTION
  • PACKAGING
  • TOP PETFOOD COMPANIES
  • News
  • Products
  • Petfood and Treats
  • Petfood-Connection.com
  • Industry Calendar
  • Buyer's Guide

  • News
      • Email this to a friend Email
      • Print Printer
        Friendly
      • Font size: Decrease Font Increase Font
      • Share:Share
      • Share:Share Close
        • FacebookFacebook
        • MySpaceMySpace
        • stumbleuponstumbleupon
        • deliciousdelicious
        • diggdigg
        • newsvinenewsvine
        • linkedinlinkedin

      Blackwood Pet Food redesigns cat food packaging

      Petfood company worked with design agency Ideas that Kick to design packaging that highlights key nutritional information

      Release Date: Comments(0)

      Design agency Ideas that Kick recently redesigned packaging for Blackwood Pet Food’s full line of superpremium cat foods.

      The new cat food packaging design highlights key nutritional information for each cat food recipe in the front and slightly off-center on each bag, making it easier for pet owners to notice on first glance. 

      “Our nutrition-based bag fronts make it easy for busy store clerks to recommend Blackwood foods to pet owners,” says Mary Kemp, Ideas that Kick, president and brand strategist. “That’s important with pet owners becoming more concerned about pet nutrition.”

      The packaging design concept was applied to Blackwood's dog food recipes earlier in the year. “Blackwood really stands out on store shelves. Our packaging really is a rock-star touchpoint for our brand," says Matt Golladay, Blackwood Pet Food, vice president.



      1
      1
      1

      Related Content

      Previous
      Next

      • cat food

      • pet food packaging

      Why you should read 'Feed Your Pet Right'

      This book takes a decidedly different turn from the usual consumer-oriented petfood fodder

      Petfood top 10: Riding out the storm

      The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown

      Nature’s Variety makes petfood with a purpose

      The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research

      More content about cat food

      Online and In-depth: Innovations in petfood packaging

      Read in-depth information on the latest and greatest in packaging, check out the research behind the innovations and peruse a photo gallery

      Innovations in petfood packaging

      The latest bags, coatings, materials, seals, peels, openings and machinery for petfood and pet treats

      Online Extra! Ensuring ingredient freshness

      Safe, nutritious, tasty petfood requires careful handling and processing of raw meat ingredients

      More content about pet food packaging
       

      Comments

      0 Comments

      Add Comment

      Text Only 2000 character limit
  •  

  • Create or Maintain an account

    • Sign Up
    • Edit Your Profile
    • Subscribe to Newsletters
    • RSS feeds
    • Why Register

    Custom Publications

    • Empyreal 75 Update
    • The Extru-Technician

    Digital Editions

    • Petfood Industry

  • Events

    • Petfood Forum
    • Petfood Workshop
    • Petfood Forum China
    • Petfood Forum Asia
    • Petfood Forum Europe
    • Webinars

  • Help and Information Center

    • Support
    • Petfood Industry Editorial Staff
    • Advertising Contacts
    • Media Guide
    • Article Reprints

    Newsletters

    • Petfood Industry e-News
    • Petfood Industry Nutrition News

    Digital Directories

    • Petfood Industry Reference and Buyer's Guide

  • Social Media

    • Petfood-Connection
    • Petfood-Connection Smart Phone App
    • Twitter
    • Facebook
    • YouTube

    Nutrition Courses

    • WATT eLearning
    • Customized Training

    WATT Corporate

    • About WATT
    • Corporate Contacts
  • © Watt Publishing Co., 2013 All Rights Reserved
  • |Sitemap

--- Thank you for your patience ----

If you have any issues logging in or any other need feel free to contact us.

loading