Greenopia, an online directory that educates consumers on sustainable purchasing, updated its independent "green" ratings of nearly 30 petfood brands sold in the United States.
Greenopia gave its highest rating, a Four-Green-Leaf Award, to just four of the petfood brands rated: Karma of Natura Pet Products, The Honest Kitchen, Wenaewe and Raw Advantage. The second-highest, three-leaf-rating went to eight petfood brands: Dr. Harvey's, Newman's Own Organics, Petguard, Champion, Castor & Pollox, Back to Basics, Wellness and Dogswell.
"It seems that petfood recalls are happening more and more frequently," said Gay Browne, Greenopia's founder. “In our analysis, we tried to combine the food’s environmental attributes with an assessment of its ingredients to find not only safest foods for your pet, but also ones that are better for the planet.”
Greenopia collected data from manufacturers and independent sources about each brand's ingredients, packaging, sustainability reporting, supply chain, animal testing policies and green building design, awarding additional points to companies that adopted environmental initiatives. The green petfood ratings are available for free, online.
Companies like The Honest Kitchen, Pulse Canada and Mars Petcare are making "green" ingredients a top priority
More on sustainable ingredients in petfood from Pulse Canada
See the full results of the survey sent to the Petfood
Industry audience on sustainability.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Why these companies lead the global petfood industry in
sales, growth and innovation
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Public meetings invited comments and provided updates
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
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