Ellen DeGeneres and Halo, Purely for Pets teamed up to donate 1 million meals to shelter dogs.
The initiative was originally announced March 17, 2010, on DeGeneres' show. Halo announced that this goal was recently completed, ensuring shelter pets have healthy food to eat and raising awareness of pet adoption.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Public meetings invited comments and provided updates
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
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