Owner of petfood brand Halo, Purely for Pets, Ellen DeGeneres, and her wife, Portia de Rossi, are creating a range of vegan petfood, according to a report.
The Chicago Sun Times reported that, in addition to opening a vegan restaurant in Los Angeles, California, USA, "the couple are also developing a line of vegan petfoods - after discovering a void in the market for people looking to feed their dogs and cats vegan vittles."
The couple follows a vegan diet, meaning followers of their diet consume no animal products at all, including butter, eggs or milk.
It is unknown when the petfood range will be available, or if the line will include treats for other animals as well.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
The mid-year meeting addressed several regulatory matters affecting petfoods
To be effective, probiotics must be live and viable
It's the finishing touch that can meet both owner and pet needs.
It's an "Intel inside" type of molecule -- but also a problem child
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.