, an online retailer, recorded its busiest ever month following the launch of its
brand of pet products.
Although this is the first time the retailer has marketed its own brand, Milburns petfood already sold out four times and sold four metric tons in its first month.
"This is the first time we have developed our own brand range, and we intend on offering pet owners an ever expanding range with a promise that our prices will stay frozen," the company said.
The online retailer's sales are currently at £7 million (US$9.1 million) and are expected to rise to £8.4 million (US$10.9 million) in 2011, according to the company.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.