According to newly released data, more than half of the 171 million cats and dogs in the US are overweight or obese, resulting in an expansion in the market of pet weight-loss technology and products, says an article in the Wall Street Journal.
Such products include software for veterinarians to track a pet's "Body Condition Score," a blood test that can determine animals' body-fat percentage, Weight Watchers-type pet diet plans and dog treadmills. "Obesity in pets is almost the equivalent of smoking in human medicine," said Steven Budsberg, director of clinical research at the University of Georgia College of Veterinary Medicine. "There's the high cost to people, and it's self-induced. I never met a German Shepherd who could open the refrigerator or food bag and pour himself another bowl."
The Body Condition Score software, being rolled out in 770 Banfield hospitals, will require veterinarians to give a score on a scale of one (too thin) to five (obese) during routine office visits. The idea is to open up communication between doctors and pet owners about their pet's condition. Many petfood makers are coming out with weight-reduction food systems to help with pet weight loss, while the pet industry has seen sales of specialty dog treadmills increase by 200% since 2007.
Pet camps and resorts have begun offering programs that get both pets and their owners on the weight-loss track. "It goes to the dynamic of people looking like their pets," says Heidi Ganahl, CEO of Camp Bow Wow. "If the owner is focused on health, then the pets will be, too."
Tomato pomace has the potential to provide additional nutrition and health benefits
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
With the availability of quality ingredients declining, perhaps we need to explore this category
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
What is this quiet, unassuming ingredient, and should it be there?
It's the finishing touch that can meet both owner and pet needs.
The question is whether they provide additional benefit to the dog or cat
To be effective, probiotics must be live and viable
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.