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      Nielsen to host new product webinar on July 31

      Free webinar for industry professionals will focus on successful new product development

      Release Date: Comments(0)

      Nielsen will host a webinar at 12 p.m. ET on July 31 for industry professionals, entitled, "Breakthrough Innovation: Creating - and Sustaining - a Leader."

      In this free webinar, Nielsen experts will discuss new product innovation, sharing the results of its Breakthrough Innovation Report, a study of more than 11,000 new product introductions over a three-year period. Experts will also discuss the report's research on the characteristics of successful Breakthrough Innovation Leaders, evaluating their success factors and measuring sales performance over a two-year period. Areas of inquiry include:

      • What four key principles do Breakthrough Innovation leaders employ? 
      • How do Breakthrough Innovation leaders turn demand insights into successful new products? 
      • How can the 'Factors for Success' model be used for increasing the probability of in-market success? 
      • How do 'marathon' and 'sprinter' products differ in market activation?

      Speakers include: Chris Casey, senior vice president, Consumer Strategy and Global Innovation Practice Leader, Nielsen, and Vicki Gardner, senior vice president, Product Innovation, North America, Nielsen. 



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