Nielsen will host a webinar at 12 p.m. ET on July 31 for industry professionals, entitled, "Breakthrough Innovation: Creating - and Sustaining - a Leader."
In this free webinar, Nielsen experts will discuss new product innovation, sharing the results of its Breakthrough Innovation Report, a study of more than 11,000 new product introductions over a three-year period. Experts will also discuss the report's research on the characteristics of successful Breakthrough Innovation Leaders, evaluating their success factors and measuring sales performance over a two-year period. Areas of inquiry include:
Speakers include: Chris Casey, senior vice president, Consumer Strategy and Global Innovation Practice Leader, Nielsen, and Vicki Gardner, senior vice president, Product Innovation, North America, Nielsen.
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As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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