Petfood manufacturer Natural Balance sponsored a float in the 2013 Rose Bowl parade honoring military working dogs.
The Rose Bowl parade, held in Pasadena, California, USA, featured the petfood maker's "Canines with Courage" float, on which four handlers and their dogs rode, representing the US Air Force, Army and Marines. The float featured a floral replica of the bronze and granite US Military Working Dog Teams National Monument in San Antonio, Texas, USA.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
Internationally the small animal and bird market is teeming with innovative, healthy and marketable products that deserve a spotlight
Paperboard packaging, natural colors, cartoon graphics reflect the petfood line, Kaytee says
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