New Zealand-based raw petfood company K9 Natural recently added a new cat food to its offerings as the company's sales of its raw dog food continue to increase, says a recent article.
Founded in April 2006 by former British police dog handler Geoff Bowers and dog breeder Bruce Mayhew, was named in 2011 to the Deloitte Fast 50 ranking as the country's fastest-growing manufacturer and has increased turnover by 300 percent for the past four years to nearly US$10 million. The company now sells both freeze-dried and frozen meat in New Zealand and exports 80 percent of its products to 18 markets overseas, the largest being Japan and the US.
"People are coming to us now, wanting to stock our product," said CEO Calvin Smith.
The company is also stepping up marketing efforts in New Zealand by selling its food at "pop-up" shops in shopping malls.
"Auckland is a test market for us, for what we are going to do in Australia," Smith said. "We find that if you get in front of people, about 80 percent of them end up being loyal."
The company raised US$2.5 million in late 2011 to upgrade machinery and establish a larger sales network, and is also looking to fill a position of marketing/brand manager.
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
Check out Petfood Industry's complete interview with
this growing petfood company.
'Dog News Daily' list also includes collar, fashion
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.