Walmart is launching its own line of ultra-premium dry dog food to compete directly with specialty pet product retailers such as PetSmart and Petco.
The new brand, Pure Balance, is an expansion of Walmart's Ol' Roy brand of dog food that is currently sold and is expected to appear on store shelves in the coming weeks. The Pure Balance line will include a chicken and brown rice variety and a lamb and brown rice variety, which will be sold in 30-, 15- and 5-pound bags. Walmart says the new brand contains no chicken by-products, as well as no soy, wheat or corn additives, artificial colors and preservatives.
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Is it manufactured by Mars? Where does the meat come from?
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.