Zoomark International 2011 will focus on purchasing trends and the latest innovations in petfood and pet care products from May 12-15 in Italy.
Zoomark released a report in conjunction with the show's opening, which found that the Italian market for petfood grew by 2.2% in 2010, reaching 1.53 billion Euro (US$2.14 billion). Zoomark's report also found that 41% of families owns a pet currently.
Zoomark 2011 will focus on the consumers' demands for information, customization and eco-sustainability in the growing market for petfood and pet care products. According to show organizers, the petfood industry has expanded with three emerging trends: nature, science and taste. Besides maintenance petfood developed according to age, breed and lifestyle, the newest products that will be introduced by the most innovative companies include diet products dedicated to specific ailments; organic food and herbal mix; delicacies; and functional, holistic and nutraceutical food.
Innovation will also be present in petfood packaging at Zoomark, which must be clear and readable. Consumers are extremely attentive to labels and to packages suited for modern lifestyle, such as single-serve or multi-packs that provide variety and convenience.
The theme of eco-sustainability will be seen not only in petfood and its packaging, but also in pet furnishings and accessories. Consumers have recently demanded trendy designs, ecological materials and technology in the products they purchase for their pets.
The latest bags, coatings, materials, seals, peels, openings and machinery for petfood and pet treats
Safe, nutritious, tasty petfood requires careful handling and processing of raw meat ingredients
Read in-depth information on the latest and greatest in packaging, check out the research behind the innovations and peruse a photo gallery
US trade data show petfood faring relatively
For more about sustainability in petfood, watch
Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate
social responsibility: from whim to a matter of
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
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