The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
More content about dog treatsCommittees discussed key proposals such as a possible shift in the oversight of animal feeds
The intent was to educate regulators and industry about the Model Pet Food Regulations
The mid-year meeting addressed several regulatory matters affecting petfoods
More content about pet food industryWatch calorie intake, limit treats to 10% of diet, say experts
Funds go to research, support for pets fighting cancer
Company attributes increase to strong sales in dry petfoods, pet snacks
More content about pet treats