Tuesday, March 04 , 2014
Zuke's Performance Pet Nutrition has become part of Nestlé Purina PetCare, the companies announced. Zuke's and its employees will continue to be operated as an independent company based in Durango, Colorado, USA. Zuke's will continue creating and producing dog and cat treats in the same facilities.
"I'm personally so pleased that Zuke's is now a part of the Nestlé Purina family. Their understanding of Zuke's core mission of fostering an active and healthy lifestyle for pets and pet parents alike, their commitment to keeping Zuke's and its employees in Durango as an independent operation, and their ability to help grow the Zuke's brand in the pet specialty marketplace were important factors in partnering with Nestlé Purina," said founder, Patrick Meiering.
John Hart, president of Zuke's, added: "I joined the Zuke's team in 2010 with the goal of growing the Zuke's brand while staying true to its authentic roots and history. We achieved that goal and are excited to continue and accelerate that growth in pet specialty with our new partnership."
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