For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Companies like The Honest Kitchen, Pulse Canada and Mars Petcare are making "green" ingredients a top priority
An industry survey shows petfood companies are responding to consumer demand but have some concerns
US trade data show petfood faring relatively
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
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