Sales of other petfood (for pet birds, small mammals, reptiles and fish) increased by 2 percent in current value terms in 2011, according to a new petfood industry report from Euromonitor International.
The report, Other Pet Food in Australia, covers growth in pet populations, which contributed to the value growth in other petfood in Australia. According to the report, sales of other petfoods reached AUD149 million (US$155.7 million) in 2011, of which bird food contributed the largest share, with sales of AUD74 million (US$77.3 million). Other segments covered in the report include fish food and small mammal/reptile food.
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Public meetings invited comments and provided updates
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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