Sales of other petfood (for pet birds, small mammals, reptiles and fish) increased by 2 percent in current value terms in 2011, according to a new petfood industry report from Euromonitor International.
The report, Other Pet Food in Australia, covers growth in pet populations, which contributed to the value growth in other petfood in Australia. According to the report, sales of other petfoods reached AUD149 million (US$155.7 million) in 2011, of which bird food contributed the largest share, with sales of AUD74 million (US$77.3 million). Other segments covered in the report include fish food and small mammal/reptile food.
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The intent was to educate regulators and industry about the Model Pet Food Regulations
Public meetings invited comments and provided updates
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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