In 2012, the Private Label Manufacturers Association (PLMA) introduced a new Pet Care Pavilion to its Private Label Trade Show, and for the 2013 show, PLMA will expand the pavilion and offer a pet care seminar for exhibitors and retail buyers. The seminar will take place from 3 p.m. to 4 p.m. on Sunday, November 17 at the Hyatt Regency Hotel, adjacent to the Rosemont Convention Center near Chicago, Illinois, USA.
The seminar will feature a panel of industry experts that includes David Sprinkle, research director for Packaged Facts, Tedd Ellis of Kent Nutrition Group, and Serge Boutet of SB Nutrinnov Consultants, who managed private-label development for Mondou.
The panel will examine the wide range of factors that are driving industry growth, including a convergence of lifestyle trends - from more single men and seniors living alone; to new urban dwellers choosing smaller pet breeds and species; to young couples who choose to put off starting a family by having kids, and become "pet parents" instead. Panelists will also discuss how retailers are leveraging sophisticated marketing knowledge, product development and manufacturing expertise in the service of creating distinctive store brands that will differentiate their offerings for today's consumers.
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