Procter & Gamble (P&G) is not expected to exit the pet supplies sector in 2014, according to Damian Shore, analyst at market research institute Euromonitor International.
Notwithstanding the negative sales trend in 2013, when the company had to instigate product recalls in the US for its brands Natura (in the first quarter) and Iams and Eukanuba (in the summer), the company achieved annual growth rates of 2% between 2008 and 2013, according to Euromonitor. This was more than in the home care field and no worse than in the beauty and personal care segment.
In the US, according to Shore, P&G remains a strong premium brand with a market share of 19% in 2012. It needs to gain ground in emerging markets such as Latin America and eastern Europe.
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.