Budapest-based petfood supplier Partner in Pet Food (PPF) has won a contract to supply Tesco, according to reports, allowing PPF to further expand its presence in the UK.
The contract will allow the company to supply own-label dry and wet foods for dogs and cats. PPF has already supplied petfood to Tesco's central and eastern European operation for 10 years, and to wholesaler Booker in the UK.
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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