At the 2014 Sundance Film Festival, baseball player David Ortiz and actor Josh Duhamel were on site to help kick off Pedigree's "See what good food can do" campaign and help shine a spotlight on the millions of shelter dogs in need of a home. The new documentary-style campaign features real stories of shelter dogs, their shelter caregivers and the dog's new families.
Pedigree is now calling on the rest of the US to get involved:
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
With the availability of quality ingredients declining, perhaps we need to explore this category
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
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