At the 2014 Sundance Film Festival, baseball player David Ortiz and actor Josh Duhamel were on site to help kick off Pedigree's "See what good food can do" campaign and help shine a spotlight on the millions of shelter dogs in need of a home. The new documentary-style campaign features real stories of shelter dogs, their shelter caregivers and the dog's new families.
Pedigree is now calling on the rest of the US to get involved:
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
What is this quiet, unassuming ingredient, and should it be there?
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