At the 2014 Sundance Film Festival, baseball player David Ortiz and actor Josh Duhamel were on site to help kick off Pedigree's "See what good food can do" campaign and help shine a spotlight on the millions of shelter dogs in need of a home. The new documentary-style campaign features real stories of shelter dogs, their shelter caregivers and the dog's new families.
Pedigree is now calling on the rest of the US to get involved:
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With the availability of quality ingredients declining, perhaps we need to explore this category
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