Brad Kriser, owner of Feeding Pets for Life LLC, says he’s trying to attract pet owners to his pet supply chain by providing pet nutrition-conscious customers with a wide variety of all-natural, organic and human-grade petfoods and pet treats.
Based in Chicago, Illinois, USA, and Los Angeles, California, USA, the stores feature an assortment of brands of natural dog and cat food, as well as upscale pet toys and clothing and unique items like bison-tendon treats and duck-feet snacks.
“The Whole Foods of the pet world—that's what we want to be known as,” Kriser said.
In the stores, a sign, signed by Kriser, reads “All our foods are personally approved by me. And yes, I've tried them all.”
“We're trying to show there's someone behind every decision,” he said.
Kriser says his least-expensive brand, Canidae, retails for US$10 for 4 pounds, while, in contrast, premium supermarket dog foods typically cost about US$7 for the same-sized bag.
Kriser says that his revenue increased by 40 percent in 2011. He is currently looking for capital to open seven more locations in 2012, including one in a new market of Denver, Colorado, USA. He hopes to eventually grow the company into a national chain with more than 100 locations.
Treats for chickens (as opposed to chicken treats for dogs and cats) are becoming popular
Pet owners shell out thousands for presents around holidays
Funds go to research, support for pets fighting cancer
Internationally the small animal and bird market is teeming with innovative, healthy and marketable products that deserve a spotlight
Paperboard packaging, natural colors, cartoon graphics reflect the petfood line, Kaytee says
The latest data from Packaged Facts on hot trends and what the future holds for the US natural and organic pet market
A new finding by the US National Organic Program could rule out certifying a complete and balanced petfood as organic
What does the new economic reality mean for petfood manufacturers, especially small- to medium-sized companies?
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.