Pet supply chain Petco is hosting, and Blue Buffalo pet products is sponsoring, the "Pounds for Pounds" weigh-in challenge through January 26.
The goal of the challenge is to educate pet parents on what a healthy weight is for their pets and to raise funds for animal groups across the country, according to Petco. Pet owners can bring their dog or cat to any Unleashed by Petco location across the USA to be weighed using a special in-store pet scale. Store associates will track the number of pounds weighed from January 4 to January 26, 2014, and once a store reaches 5,000 pounds, it will donate $500 to a local animal group of their choice. With 103 stores, that's over $51,000 of potential funds nationwide, according to the company.
Unleashed by Petco's associates will also offer advice on weight management and nutrition to participating pets:
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
Tomato pomace has the potential to provide additional nutrition and health benefits
What is this quiet, unassuming ingredient, and should it be there?
It's an "Intel inside" type of molecule -- but also a problem child
The question is whether they provide additional benefit to the dog or cat
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