The petfood market in Romania was worth nearly EUR168 million (US$227.7 million) in 2013, up around 6 percent on the previous year, according to a report from Romania-Insider.com.
There are 11 million pets in Romania, including 4.1 million dogs and 4 million cats. However, out of the number of dogs, 1.5 million are stray dogs, according to the report citing Euromonitor.
Romanians spend nearly EUR112 million (US$165.4 million) on dog food, while they spend significantly less for cat food at about EUR48 million (US$65.1 million), despite the similar number of dogs and cats as pets.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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