Eight in 10 US dog or cat owners feel that their pets always (24%) or sometimes (56%) eat healthier foods than they do, according to the 2014 Wellness Pet Parent Survey from Wellness Natural Pet Food.
Considering that 82% of owners look for special features when selecting a food for their pet, these numbers may not be all that surprising. The most popular feature sought by pet owners is natural ingredients (59%), followed by digestive benefits (42%) and no artificial colors, flavors or preservatives (40%). Dog or cat owners in the US West are the most likely to seek natural ingredients in their pets’ food, significantly more so than owners in all other regions, according to the survey.
Pet owners see their relationships with their pets as highly beneficial, the survey reported. More than half of dog owners credit their pets with keeping them more active (62%) and taking longer walks (55%), and 81% of dog or cat owners believe their pet alleviates stress in their lives. Four in 10 owners attribute pet ownership to making them more social.
These benefits also translate to charity dollars, according to the survey: One-third of dog or cat owners (33%) have a favorite pet-related cause or charity, with the “ASPCA/SPCA” (10%) and “Humane Society” (7%) cited most frequently.
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
Tomato pomace has the potential to provide additional nutrition and health benefits
With the availability of quality ingredients declining, perhaps we need to explore this category
What is this quiet, unassuming ingredient, and should it be there?
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The question is whether they provide additional benefit to the dog or cat
It's the finishing touch that can meet both owner and pet needs.
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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