Pisces Pros LLC has announced the official launch of the HBH
product lines at the Las Vegas SuperZoo 2014 tradeshow. Pisces Pros purchased
aquatic and fish food manufacturer HBH Pet in early 2014. Since that
time, Pisces has worked to re-launch the company and the top-selling products.
"HBH has long been known in the industry for its high-quality and
affordable prices and we are excited to be able to continue in that
tradition," said Jeremy Christensen, CEO of Pisces. As part of the asset purchase, Pisces acquired all the original formulas,
manufacturing equipment, trademarks, copyrights and trade secrets belonging to
HBH. Pisces was also able to attract the COO of HBH, Eric Johnson. "I am
thrilled to be a part of the Pisces team and to play such an instrumental part
in bringing the HBH product line back to the aquatics industry," said
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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